Greetings,

As a friend of Stackpole & Associates, you are receiving this complementary newsletter. We hope that you will enjoy this periodic mailing of updates, tips and other items relevant to your business.

What's New

• May Presentations
• Article: A Marketing Check Up
• New Services: Web Site Development & Internet Marketing
• Healthcare News

May Presentations: Stackpole on the Road

May 18 - 21, 2003
The Empire State Association of Adult Homes and Assisted Living Facilities
24th Annual Conference and Trade Show
Albany Marriott Hotel, Albany, New York

Presentation by Irving Stackpole: Monday, May 19, 2003:

• Decisions, Decisions: How Seniors Really Choose Retirement Living Communities.

  May 20 - 21, 2003
  AOPHA's Spring Retreat
  Association of Ohio Philanthropic Homes, Housing and Services for the Aging
  Kings Island Resort & Conference Center, Kings Island, Ohio

  Presentation by Irving Stackpole: Tuesday, May 20, 2003:

• Decisions, Decisions: How Seniors Really Choose Retirement Living Communities.
  

  Presentation by Irving Stackpole: Wednesday, May 21, 2003:
  

• Loyalty in the New Millennium: How to deal with the new customer and the new competition.

  Visit here for full presentation summaries and registration information >>
  
  

Article: A Marketing Check Up for Healthcare and Human Service Organizations

Historically, in healthcare the marketing strategy has been, "build it and they will come". The rationalization has been that doing "good" was sufficient marketing. Professional marketers on the outside looking in have always felt that when it came to marketing in health care there was high need but low demand. In today's very competitive health care world this attitude no longer works. Read the full Story >>

New Services: Web Site Development & Internet Marketing

In response to the need for strategic web development and consulting services specific to the fields of healthcare, senior living and human services, we have teamed up with Human Service Solutions to offer web design, site makeovers, content management, email newsletters and Internet marketing services. We look forward to sharing the benefits of this partnership with our clients in producing goal-driven results. Learn More >>

Healthcare News
from HealthLeaders.com

Is PR the Secret to Building Successful Brands?

The “Perfect Storm” in Healthcare: Crisis or Opportunity?

Back to the Future: The Role of the Healthcare Marketer in Addressing Future Trends

Effective HIPAA Privacy Compliance Requires Acculturation Training

Please contact us with questions or comments. We look forward to hearing from you.

Until next time,

Irving L. Stackpole
President,
Stackpole & Associates, Inc.

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