Article:
Taking the Pulse of Employees
| The February 2004 issue of Provider
magazine features the article Taking
the Pulse of employees by Elizabeth
Ziemba, Senior Associate with Stackpole & Associates.
This article examines the direct and indirect costs of turnover
and identifies factors impacting employee and patient satisfaction
as they related to staff retention. Steps to reduce turnover
are suggested to address the pressing and costly issue of losing
valuable employees. |
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Minimizing Staff Turnover
Leads to a Healthy Bottom Line
Employee surveys can save money for facilities. To make the calculation,
the true cost of losing an employee has to be determined as does
an accurate turnover rate. Once a facility puts a dollar figure
on the cost of the departure of one employee, that cost can be compared
to the price of conducting an employee survey. By spending money
on an employee survey, an employer should be able to garner information
needed to drive change within the organization to stop valued employees
from quitting. Employee retention is a key goal of a good employee
survey
Read
the Full Article here (PDF) >>
Reaching Your Target Audiences
Online with Search Engines
|
Today most organizations have web sites, but
few really know how to best leverage their web presence to
reach their target audiences. An effective marketing method
known as Search Engine Optimization (SEO) addresses this problem
by allowing organizations of all types to reach their most
valuable prospects online through search engines.
The following are just a few of the benefits
of search engine optimization:
|
 |
SEO
Overview and Key Benefits (PDF) >>
SEO
Fundamentals:
Tips & Best Practices for Search Engine Optimization
(PDF) >>
Win a Free Search Engine
Assessment for Your Web Site
Stackpole & Associates now offers free search
engine assessment reports to three lucky entrants each month. These
reports will provide you with valuable insights about your web presence
and how well your site is developed to perform in search engines,
including:
- Link Popularity
- Page Saturation
- Key Term Verification
- Search Engine-Friendliness
- Usability
- Competitor Analysis
<<Go
Here To Enter the Drawing for Your Free Assessment >>
Customer Service Training
for Senior Living Communities
Recognizing the critical link among customer satisfaction,
loyalty and the "bottom line", ALFA
University has engaged Stackpole & Associates to develop
and edit its forthcoming Customer Service Training Manual.
The Manual will be available for previewing at the ALFA
National Conference in May, 2004.
Stackpole & Associates' many years of work with
senior living clients has clearly demonstrated that better customer
service can improve resident and family satisfaction, employee retention
and prevent costly resident turnover. Improving customer service
is not about 'smile training', but about building skills, developing
recognition & reward systems for employees and creating individual
solutions for your customer service issues.
To learn more about the ways Stackpole & Associates
can improve customer service in your community, contact us at 1-800-844-9934,
or visit our website at stackpoleassociates.com.
Upcoming Presentations
- Stackpole on the Road
April 18th, 2004
Irving Stackpole will be presenting at the American
College of Health Care Administrators (ACHCA) Annual Conference
& Exposition, Columbus OH
Presentation: "Whitewater Marketing: The Pace of Change
Just Got Faster - Can You Keep Up?"
April 23rd, 2004
Irving Stackpole will be presenting at the Rhode
Island Assisted Living Association (RIALA) Annual Meeting, Providence,
RI
Presentation: "Satisfaction Is Cheap: Loyalty Is Priceless"
Healthcare News
from HealthLeaders.com
HIPAA
Could Drive New Banking Services for Healthcare >
Aetna
launching new ad campaign >
Doctors
criticize WebMD service in letter >
Health
Plans Consider Making The Business Case For Prevention >
Until next time,
Irving L. Stackpole
President,
Stackpole & Associates, Inc.
Stackpole & Associates . One
Harvard Street . Brookline, MA 02446
Phone: 617-739-5900 . Fax: 617-739-5929 . Toll Free: 800-844-9934
www.StackpoleAssociates.com
Please contact
us with questions or comments. We look forward to hearing from
you.
<< Feel free
to Forward This Message to Friends & Colleagues >>
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