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Susan J. Dayno

Susan J. Dayno is an experienced marketing professional who effectively blends creative thinking with strong analytical skills to achieve results. She has proven expertise in market research, competitive intelligence, market segmentation analysis and marketing database development.

Following her graduation from the University of Pennsylvania and the Harvard School of Public Health, Susan began her career in health services research at the Health Care Research/Health Policy Consortium at Boston University's Medical School. She managed the data collection and data analysis for HCFA funded research on measuring the appropriateness of hospital utilization and other health policy issues.

Susan subsequently branched out into the private sector and became the Director of Data Analysis and Reporting for the Group Insurance division of John Hancock Financial Services. In that capacity she utilized her technical and analytic expertise to develop health care information products and services for John Hancock's large employer group health insurance customers. She was instrumental in implementing a redesign of health care utilization and cost reporting that significantly improved the company's competitive position in the marketplace.

Before joining Stackpole & Associates, Susan was most recently the Director of Market Research at John Hancock Financial Services. She was responsible for designing and managing quantitative and qualitative market research that enabled the development of new financial products, entry into new consumer markets and the development of alternative sales channels. Susan helped guide strategic marketing decisions by identifying and analyzing consumer, industry and market trends in the financial services industry. Her work at Hancock included participation in the design of a marketing database to support prospecting, marketing program management and sales conversion analysis across multiple channels. In addition, she developed a customer value segmentation model that facilitated the targeting of marketing programs to high value customer segments.

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