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Jean Ambika Patel

Ms. Patel has over twenty years of experience in the design and marketing of products, services and programs largely for elders and their care network. Her strengths lie in market planning and application for Healthcare and Social Services with the insightful integration of pure market intelligence to improve business decisions and strategic direction.

Ms. Patel's analytical skills were honed at Kendall Healthcare for five years. Working along-side R&D and Marketing leadership she designed and conducted Marketing Research to help the firm secure market advantage in hospital wound care, diagnostic and incontinent products against Johnson and Johnson, C.R. Bard and other market leaders. Exposure to the Operating Rooms and floors of dozens of hospitals across the country helped her expand her healthcare parlance and increase her communications impact and credibility with healthcare professionals and executives.

Ms. Patel's understanding of older consumers and their decision-process for products and services began in the early 80's when she led the Market Planning function at Lifeline Systems, North America's largest Personal Emergency Response Company. Focus groups conducted and studied among hundreds of elders directed product designs that captured awards from the Aging world to include multiple recognitions from the American Society on Aging. Advancing to Marketing Management Ms. Patel's programs to educate Healthcare referral sources on the service and tools to help the Sales organization stimulate the fiscally-driven mind-sets of hospital leadership resulted in 15% of 2000 programs growing their subscriber base at double-digit rates annually. As VP, Marketing at the United Way of Massachusetts Bay for 5 years Ms. Patel's strategic capabilities were amply demonstrated as the point interface with McKinsey and Company to define a new fund-raising model for the long-term viability of the organization. Ms. Patel has been a senior member of the strategic planning processes for two non-profits, Ethos and Primary Source.

Ms. Patel's excellent team-working skills, strong organizational skills, ability to meet tight deadlines and deliver projects in line with client expectations have been demonstrated in her organization and delivery of the annual Academy Series at Lifeline, Massachusetts - a training and motivational 2-day forum for 250 top customers; laying the strategic framework and leading the implementation team for 4 Annual Sales Meeting and leading a 2001 Customer Conference for 350 customers. Excellence in customer service was acquired at the United Way where Ms. Patel was in charge of the giving relationships with the top 50 firms in greater Boston to design campaigns that were compatible with corporate community goals and the United Way's mission.

Ms. Patel's strong track record of personal achievement, ability to work well in partnership situations and personal credulity have allowed her to launch a strategic marketing firm with immediate clients to include Jewish Family Services of Boston, Lifeline Systems and Stackpole and Associates. Ms. Patel holds a BS with highest honors from the University of Wisconsin and an MBA with a specialization in Marketing from the University of Chicago. She's a member of the Boston Club of 500 top female executives. Ms. Patel was recently invited to join the Board of Shared Inc. dedicated to helping companies exercise their community largesse in strategic global pockets through the facilitation of access to basic medications for a better quality of life.

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